MMXP | Marketing Certification & Live Project – D2C Brand

Lecture Breakdown

1. Foundations of Marketing
2. Understanding Markets and Consumer Behavior
3. Market Segmentation, Targeting, and Positioning
4. Product Strategy and Brand Management (4P Part 1)
5. Pricing Strategies and Value Perception (4P Part 2)
6. Distribution and Channel Management
7. Integrated Marketing Communications
8. Strategic Marketing, Innovation, and Research

Live Project: 2 Weeks of Hands On Experience with Marketing Plan + GTM Strategy + Ad Dissection

This course offers a complete introduction to marketing fundamentals, tailored for aspiring B-school students. Blending theory with real-world examples, it covers everything from consumer behavior and market segmentation to branding, GTM strategies, and innovative marketing techniques.

Students will gain a solid grasp of key frameworks and learn to apply them through case studies, ad dissection, and project-based learning. The course builds practical skills essential for acing marketing interviews and excelling in MBA coursework.

Instructors

1. Sonal P ( Marketing Head -Education Litmus | Marketing  from IIM Lucknow | Ex Wipro & Ex IQVIA )
2. Sudhanshu R ( Entrepreneur | Marketing from IIM Lucknow | Ex ABG & Ex RIL | IIM Lucknow )

Personalised Mentorship from one of the instructors.

Duration : 4 weeks + 2 Weeks of Live Project

Mode of Teaching : Live/ Recorded + Assignments/Live Project

Certification : Upon successful completion of sessions, assignments & live project.

Open to only 100 students.