CaseCrafters | B-School Case Competitions

Casecrafters is a comprehensive and immersive learning experience designed to equip business school students with the strategic frameworks, analytical tools, and presentation skills required to excel in both national and international case competitions. This program blends expert-led instruction with hands-on application and real-world insights, enabling participants to approach complex business problems with clarity, creativity, and confidence.

Core Instructors

Argha Das
Consultant, Deloitte USI
Forbes Unstop AIR #3 B-School Leader ’23 | NMIMS #2 | Dean’s List (x2)
9+ Pre-Placement Interviews | 17 Corporate and 59 B-School Podium Finishes
Featured in Forbes and The Economic Times | Mentored over 3,000 students
Formerly at Unstop, Trinity, and TCS

Sudhanshu R
Quantitative Aspects of Management | IIM Lucknow Alumnus
Co-Founder, MBA Litmus | Associate Director – Industry Relations, DCOIL
Formerly at Reliance, Aditya Birla Group, and Airtel

Guest Faculty and Past Winners
Participants will also engage with industry professionals and recent winners of top B-school case competitions who bring practical perspectives, insights, and real-world strategies to the learning process.

Program Structure

• Duration: 15 core sessions

• Supplementary Learning: Periodic masterclasses aligned with major case competition timelines throughout the academic year

• Delivery Mode: Live, instructor-led online sessions

• Target Audience: MBA students and B-school aspirants seeking structured preparation for competitive case events

• Pedagogy: Application-based learning through lectures, mock simulations, peer discussions, and personalized feedback

Curriculum Outline

Module 1: Introduction to Case Competitions
Understanding the purpose, structure, and strategic importance of B-school case competitions. Guidance on team formation, competition selection, and techniques for clearing screening rounds and quizzes.

Module 2: Secondary Research
Training in interpreting annual reports, extracting data from credible sources, identifying industry trends, and using strategic frameworks like PESTLE and SWOT. Emphasis on translating findings into structured and insightful presentations.

Module 3: Primary Research
Developing outreach strategies for primary research via LinkedIn and other platforms. Includes techniques for conducting interviews, formulating insightful questions, and organizing qualitative findings into slide-ready formats.

Module 4: Consumer Segmentation and Persona Building
Instruction on identifying target markets, segmenting customer bases, and crafting detailed consumer personas to refine strategic insights and enhance empathy-driven problem-solving.

Module 5: Idea Evaluation and Prioritization
Learning to evaluate multiple solution approaches through strategic frameworks and decision matrices. Focus on balancing innovation with feasibility and impact.

Module 6: Ideation and Conceptualization
Hands-on ideation sessions to foster creative thinking. Training in refining broad concepts into actionable strategies aligned with business objectives.

Module 7: Creative Development
Introduction to design tools and best practices for creating high-impact, visually engaging decks. Instruction on incorporating professional-grade mock-ups and templates.

Module 8: Roadmapping and Execution Planning
Developing strategic roadmaps and execution timelines. Emphasis on creating scalable, phased implementation plans aligned with long-term objectives.

Module 9: Financial Modeling for Case Competitions
Foundational training in competition-specific financial modeling, including forecasting, budgeting, and ROI projections using simplified yet effective tools.

Module 10: Mock Case Study Simulation and Presentation
Application of learning through a full-length case simulation. Teams will work on real-world business problems and present their solutions to a panel for expert feedback and review.

Supplementary Sessions

In addition to the structured modules, participants will have access to masterclasses conducted before key competitions. These sessions feature previous winners sharing their decks, ideas, and learnings—providing timely, case-specific preparation and insider tips.

Key Program Highlights

• Instruction by leading consultants, educators, and past competition winners

• Curriculum built around the realities of B-school and corporate case competitions

• Personalized mentorship and detailed feedback on assignments and mock presentations

• Access to exclusive resources: frameworks, editable decks, and templates

• End-to-end exposure from research and strategy to design and delivery

• Peer learning and collaboration through a curated community of aspiring case champions