MBA Launchpad by MBA Litmus
Your Ultimate Pre-MBA Certification Program | 1st May – 31st May
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Why MBA Launchpad?
Kickstart your MBA journey with a power-packed certification program designed to give you a competitive edge in B-school. Get trained by industry experts, sharpen your skills, and gain hands-on experience across key MBA domains. This program will help you master essential skills required for MBA success, ace your summer placements, and build a strong foundation for your management career.
• Industry-Relevant Curriculum – Tailored for MBA aspirants & young professionals
• Top B-School Alumni & Industry Experts – Learn from IIM graduates & corporate leaders
• Case-Based Learning & Practical Training – Hands-on approach with real-world business cases
• Comprehensive Placement Readiness – CV building, case competition training & Excel mastery
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Module 1. Business Statistics | 7 Hours
Instructor: Sudhanshu R | Tutor – Quantitative Aspects of Management | IIM Lucknow | Co-Founder – MBA Litmus | Associate Director, Industry Relations – DCOIL | Ex Reliance | Ex Aditya Birla Group | Ex Airtel
1. Introduction to Statistics
• Importance of statistics in business & management
• Descriptive vs. inferential statistics
• Data types: Nominal, ordinal, interval, and ratio
2. Data Collection & Presentation
• Sources of data: Primary vs. secondary
• Sampling methods: Random, stratified, systematic, cluster
• Data visualization: Tables, bar charts, histograms, pie charts, box plots
3. Measures of Central Tendency & Dispersion
• Mean, median, mode
• Range, variance, standard deviation
• Coefficient of variation
4. Probability & Probability Distributions
• Basic probability concepts
• Conditional probability & Bayes’ theorem
• Probability distributions: Binomial, Poisson, Normal
5. Hypothesis Testing & Inferential Statistics
• Confidence intervals
• Types of errors: Type I & Type II
• Different Tests like Z Test & T Test
6. Correlation & Regression Analysis
• Correlation vs. Causation
• Simple & multiple linear regression
• Ms Excel Application
7. Decision Making Using Statistics
• Business applications of statistical methods
• Predictive analytics & trend forecasting
• Case studies in business decision-making
Module 2. Business Communication | 4 Hours
Instructor: Sonal P | IIM Lucknow Alumnus | Associate Director, Global Relations – DCOIL | Co-Founder – MBA Litmus | Ex Management Consultant – IQVIA & Wipro
1. Foundations of Business Communication
• Importance, verbal & non-verbal skills, formal vs. informal communication.
2. Written Communication
• Email etiquette, reports, executive summaries, persuasive writing.
3. Oral & Public Speaking
• Presentation skills, confidence building, handling Q&A.
4. Case Studies & Role Play
Module 3. Basics & Advanced Excel | 5 Hours
Instructor: Ayush Burman | IIM Indore (Finance) | MS Excel Expert | Senior Consultant | EY Parthenon + Yash Kumar | Masters Union | Investment Banking, Evernile Capital | M&A, ECM, DCM & PE | Ex-SIS India, Goldman Sachs, Barclays & Value Research | MBA in Finance, CFA & FRM Charter-holder
1. Introduction to Excel
• Overview of Excel interface & navigation
• Basic functions: SUM, AVERAGE, COUNT, MIN, MAX
• Cell formatting, conditional formatting
2. Data Management & Analysis
• Sorting & filtering data
• Data validation & drop-down lists
• Removing duplicates, text-to-columns
3. Formulas & Functions
• Logical functions: IF, AND, OR
• Lookup functions: VLOOKUP, HLOOKUP, XLOOKUP
• Text functions: CONCATENATE, LEFT, RIGHT, MID, TRIM
4. Data Visualization
• Creating charts: Bar, Line, Pie, Pivot Charts
• Customizing charts for presentations
• Conditional formatting for data insights
5. Pivot Tables & Dashboards
• Creating & modifying Pivot Tables
• Building dashboards for business reports
6. Business Applications
• Data modelling for business scenarios
• NPV, IRR, PMT for financial analysis
• Forecasting with TREND & LINEST functions
• Regression analysis in Excel
Module 4. Cracking B School Case Competitions | 4 Hours
Instructor: Argha Das | Consultant @ Deloitte USI | Forbes Unstop AIR #3 B-School Leader’23, NMIMS #2 | Dean’s List(x2) | 9+ PPIs | 17 corporate, 59 B-School Podiums | Featured in Forbes, ET | Mentored 3k+ students | Ex: Unstop, Trinity, TCS
1. Understanding Case Competitions
• Types of case competitions (strategy, marketing, finance, consulting, etc.)
• Structure of a typical case competition
• Evaluation criteria & judging parameters
2. Case Analysis Frameworks
• Business Strategy Frameworks: SWOT, Porter’s Five Forces, BCG Matrix
• Problem-Solving Approaches: MECE, Hypothesis-Driven Thinking, Issue Trees
• Financial & Market Analysis: Break-even analysis, ROI, Market Sizing
3. Research & Data Collection
• Gathering relevant business insights & industry trends
• Using databases, reports, and competitive benchmarking
• Quick, effective research methods under time constraints
4. Structuring & Storytelling
• Crafting a compelling problem statement
• Building a structured, logical storyline
• Using storytelling to make an impactful presentation
5. Slide Deck & Visuals
• Designing effective PowerPoint slides (clarity, consistency, and impact)
• Data visualization best practices (charts, graphs, infographics)
• Do’s & Don’ts of slide decks
6. Presentation & Q&A Handling
• Delivering a confident, persuasive presentation
• Managing time effectively in pitch sessions
• Handling tough Q&A sessions with structured responses
7. Team Dynamics & Collaboration
• Defining team roles & responsibilities
• Managing conflicts and ensuring alignment
• Efficient decision-making under pressure
8. Litmus Case Challenge
• Simulated case competition rounds
• Judge/mentor feedback for improvement
Module 5. CV Preparation for Summer Placements | 5 Hours
Instructor: Archit Goyal | Accenture Strategy | FMS Delhi | CAT 99.85%iler | Senior Mentor – POST CAT PREP (Education Litmus)
1. Importance of a Strong CV
• Role in placements, key components, ATS optimization.
2. Structuring Your CV
• Standard format, essential sections, industry expectations.
3. Writing Impactful Bullet Points
• STAR approach, action words, quantifiable achievements.
4. Highlighting Work Experience & Academics
• Showcasing leadership, projects, and skills.
5. Formatting & Best Practices
• One-page vs. two-page CV, professional design, common mistakes.
6. Customizing for Different Roles
• Tailoring for consulting, finance, marketing, and other industries.
7. CV Review & Feedback
• Peer reviews, expert critiques, final refinements.
Module 6. Domain Masterclass with Industry Experts | 5 Hours
Instructors: Industry Experts from relevant domains
1. Marketing & Brand Management
2. Finance & Investment Banking
3. Product Management & Tech Roles
4. Consulting & Strategy
5. Operations & Supply Chain Management